Outreach DESCOM

Pocket guide

This pocket guide provides theoretical and practical knowledge on science communication for interested researchers and science communicators. On 56 pages you can read about the topics covered in the DESCOM Science Communication Course and receive some practical tips.

The Pocket Guide gives an introduction into science communication, the importance of building trust and knowledge as well as clearly defining the audience and goals. Readers can also find chapters on stakeholders, core messages, language, strategy, organisation and brand building as well as basic information on different channels of science communication, amongst others websites, events, social media and videos. It was written by Dirk Hans, the lecturer of the DESCOM Science Communication Course.

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    Pocket guide
    DESCOM pocket guide cover

    Interested researchers from the University of Luxembourg wishing to have more guidance on how to deal with media requests and how to write press releases can find useful help in the short Researcher’s Communication Guide (Intranet-restricted access).

    Knowledge database for science communication

    For suggestions of further reading and more in-depth knowledge on certain topics, we advise to have a look at the following resources.

    1. Bennett, D.J. & Jennings, R.C. 2011. Successful Science Communication. Cambridge University Press
    2. Bonfadelli, H. & Fähnrich, B. & Lüthje, C. & Milde, J. & Rhomberg, M. & Schäfer, M. S. 2017. Forschungsfeld Wissenschaftskommunikation. Springer VS
    3. Bowater, L. & Yeoman, K. 2013. Science Communication. A Practical Guide for Scientists. Wiley-Blackwell
    4. Bucchi, M. & Trench, B. 2014. Handbook of Public Communication of Science and Technology. Routledge International Handbooks
    5. Cormick, C. 2019. The Science of Communicating Science. CABI
    6. Könneker, C. 2012. Wissenschaft kommunizieren. Wiley-VCH
    7. Kuchner, M. J. 2012. Marketing for Scientists. Island Press
    8. Merten, W. & Knoll, Th. 2019. Handbuch Wissenschaftsmarketing. Springer Gabler
    9. Schnurr, J. & Mäder, A. 2020. Wissenschaft und Gesellschaft: Ein vertrauensvoller Dialog. Springer
    10. Weitze, M-D. & Heckl, W. M. 2016. Wissenschaftskommunikation. Springer Spektrum