Trademark distinctiveness: a key to brand awareness?
The Faculty of Law, Economics and Finance and DLA Piper, together with the Benelux Office for intellectual Property and AIPPI Luxembourg, are delighted to invite you to the second lecture of their lecture series “Lëtz talk IP!” .
Abstract
What makes a trademark truly stand out, and how does it influence brand awareness? This conference dives into the heart of trademark distinctiveness, exploring critical topics such as acquiring distinctiveness through use, adapting trademarks beyond their registered forms, assessing the risk of confusion for weakly distinctive elements, and safeguarding well-known trademarks. Join leading experts from academia, the judiciary, and industry for an engaging discussion on the challenges and strategies in modern trademark law.
The talk will be followed by a reception.
About the speakers
Prof. Dr. Yann Basire, Director General, CEIPI, University of Strasbourg
Eva Golmayo, Senior Counsel, Boston Consulting Group, Madrid
Stefan Martin, Boards of Appeal, EUIPO, Alicante
Language
English.
This is a free event. Registration is mandatory.
In partnership with
