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DTSTART:20250224T173000
DTEND:20250224T200000
DTSTAMP:20260423T151100
SUMMARY:Lëtz talk IP - Trademark distinctiveness: a key to brand awareness?
DESCRIPTION:Trademark distinctiveness: a key to brand awareness?\n\nThe Faculty of Law, Economics and Finance and DLA Piper, together with the Benelux Office for intellectual Property and AIPPI Luxembourg, are delighted to invite you to the second lecture of their lecture series “Lëtz talk IP!” .\n\nAbstract\n\nWhat makes a trademark truly stand out, and how does it influence brand awareness? This conference dives into the heart of trademark distinctiveness, exploring critical topics such as acquiring distinctiveness through use, adapting trademarks beyond their registered forms, assessing the risk of confusion for weakly distinctive elements, and safeguarding well-known trademarks. Join leading experts from academia, the judiciary, and industry for an engaging discussion on the challenges and strategies in modern trademark law.\n\nThe talk will be followed by a reception.\n\nAbout the speakers\n\nProf. Dr. Yann Basire, Director General, CEIPI, University of Strasbourg\n\nEva Golmayo, Senior Counsel, Boston Consulting Group, Madrid\n\nStefan Martin, Boards of Appeal, EUIPO, Alicante\n\nLanguage\n\nEnglish.\n\nThis is a free event. Registration is mandatory.\n\nIn partnership with\n\nRead more: https://www.uni.lu/fdef-en/events/letz-talk-ip-trademark-distinctiveness-a-key-to-brand-awareness/
UID:UL-18211
LOCATION:DLA Piper 58 Bd Grande-Duchesse Charlotte 1330 Luxembourg Luxembourg
URL:https://www.uni.lu/fdef-en/events/letz-talk-ip-trademark-distinctiveness-a-key-to-brand-awareness/
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