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Papers accepted for presentation at the EURAM 2022 Annual Conference

  • 08 June 2022
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    Press Releases

Two papers from the EINT research group have been accepted for presentation at the EURAM 2022 Annual Conference.

The EURAM 2022 Conference “Leading Digital Transformation” takes place from 15 – 17 June 2022 and is hosted by ZHAW School of Management & Law, Winterthur, Switzerland. The EURAM conference is one of the largest conferences in the field of management.

Papers accepted for presentation:

  • Fisch, C., Meoli, M., Vismara, S., Block, J. (2022). The effect of trademark breadth on IPO valuation and post-IPO performance: an empirical investigation of 1,510 European IPOs.
  • Hirschmann, M., Block, J., Krlev, G. (2022). Market, social, or both? Measuring social innovation through trademarks.