Two papers from the EINT research group have been accepted for presentation at the EURAM 2022 Annual Conference.
The EURAM 2022 Conference “Leading Digital Transformation” takes place from 15 – 17 June 2022 and is hosted by ZHAW School of Management & Law, Winterthur, Switzerland. The EURAM conference is one of the largest conferences in the field of management.
Papers accepted for presentation:
- Fisch, C., Meoli, M., Vismara, S., Block, J. (2022). The effect of trademark breadth on IPO valuation and post-IPO performance: an empirical investigation of 1,510 European IPOs.
- Hirschmann, M., Block, J., Krlev, G. (2022). Market, social, or both? Measuring social innovation through trademarks.