Objective: To help students and new entrepreneurs with the basics of marketing and its importance in growing a business.
Workshop flow: The workshop will be conducted in 3 sessions, 3 hours each. We will cover best practices and steps to follow that will facilitate and ease your marketing efforts.
Workshop Content:
Session 1: Market Research, its importance in making or breaking a business.
- What is market research and its significance for different focus groups (customers, market, competitors, product/service, etc.).
- Different components of market research (Prepare, Define, Gather, Analyze and Report)
- Types of Market Research – qualitative, quantitative, primary & secondary research
- Activity and Q&A
Session 2: How to gain attention of the target audience by effective content marketing?
- What is content marketing, and which content strategies you can choose for your business?
- What is a customer/ buyer persona and how you can create it?
- Content planning tips and templates (content buckets, sourcing content creators, preparing a content calendar, distribution strategy)
- Mapping the effectiveness of the content marketing campaign
- Activity and Q&A
Session 3: Tools that early-stage startups or freelancers can use for effective marketing.
- Introduction to different tools (free or cost-effective tools) you can use for market research and content marketing.
- Activity and Q&A
Takeaways from the workshop:
- Better understanding of the different elements of your product/ service offering to know how the market works.
- Who makes the buying decisions in the market?
- Revaluating your product/service offering as per different needs.
- How to create awareness for your product or service offering?
- How to ace your marketing game with minimum expenditure?
And some fun 🙂