{"id":21183,"date":"2026-03-09T16:17:00","date_gmt":"2026-03-09T15:17:00","guid":{"rendered":"https:\/\/www.uni.lu\/snt-en\/?post_type=news&#038;p=21183"},"modified":"2026-04-14T10:23:55","modified_gmt":"2026-04-14T08:23:55","slug":"new-publication-global-diffusion-of-b-corp-certification","status":"publish","type":"news","link":"https:\/\/www.uni.lu\/snt-en\/news\/new-publication-global-diffusion-of-b-corp-certification\/","title":{"rendered":"New publication: Global diffusion of B Corp certification"},"content":{"rendered":"\n<section class=\"wp-block-unilux-blocks-free-section section\"><div class=\"container xl:max-w-screen-xl\">\n<p>We are pleased to announce the publication of a new article authored by <strong>Thilo Pollmeier, Mirko Hirschmann, and Christian Fisch<\/strong> in <em>Business Strategy and the Environment<\/em> (March 2026).<\/p>\n\n\n\n<p>The study examines <strong>how national institutions shape the global diffusion of B Corp certification<\/strong>, one of the most prominent voluntary sustainability standards worldwide.<\/p>\n\n\n\n<p><strong>Title:<\/strong><br><em>How National Institutional Configurations Shape the Global Diffusion of B Corp Certification<\/em><\/p>\n\n\n\n<p>\ud83d\udd17 <strong>Free access to the publication:<\/strong><br>https:\/\/onlinelibrary.wiley.com\/share\/author\/2R5HEU9GVKXHCKDETXNC?target=10.1002\/bse.70706<\/p>\n\n\n\n<p><strong>Abstract<\/strong><\/p>\n\n\n\n<p>This study investigates why voluntary sustainability standards such as <strong>B Corp certification<\/strong> spread more rapidly in some countries than in others. Drawing on institutional theory, the authors analyze how different forms of national-level normative pressure shape the global diffusion of the certification.<\/p>\n\n\n\n<p>Using panel data on <strong>9,796 certifications across 92 countries between 2007 and 2023<\/strong>, the analysis shows that adoption increases with <strong>stronger climate policy, active sustainability movement organizations, and higher levels of environmental turbulence such as natural disasters<\/strong>.<\/p>\n\n\n\n<p>Interestingly, the results indicate that environmental turbulence weakens the influence of climate policy while the role of sustainability movement organizations remains stable. These findings suggest that environmental disruptions do not simply intensify institutional pressures but can <strong>reconfigure which actors drive the adoption of sustainability standards<\/strong>.<\/p>\n\n\n\n<p><strong>Full citation<\/strong><\/p>\n\n\n\n<p>Pollmeier, T., Hirschmann, M., &amp; Fisch, C. (2026).  <em>How National Institutional Configurations Shape the Global Diffusion of B Corp Certification.<\/em><br><em>Business Strategy and the Environment.<\/em><br>https:\/\/doi.org\/10.1002\/bse.70706<\/p>\n<\/div><\/section>\n\n\n\n<p><\/p>\n\n\n\n<section class=\"wp-block-unilux-blocks-free-section section\"><div class=\"container xl:max-w-screen-xl\">\n<p><\/p>\n\n\n\n<p><\/p>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":354,"featured_media":21190,"template":"","format":"standard","meta":{"featured_image_focal_point":{"x":0.49,"y":0.49},"show_featured_caption":false,"ulux_newsletter_groups":"","uluxPostTitle":"","uluxPrePostTitle":"","_trash_the_other_posts":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false},"news-category":[],"news-topic":[11,440],"organisation":[191],"authorship":[354],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v22.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New publication: Global diffusion of B Corp certification - SnT news I University of Luxembourg<\/title>\n<meta name=\"description\" content=\"We are pleased to announce the publication of a new article authored by Thilo Pollmeier, Mirko Hirschmann, and Christian Fisch in Business Strategy and\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.uni.lu\/snt-en\/news\/new-publication-global-diffusion-of-b-corp-certification\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New publication: Global diffusion of B Corp certification\" \/>\n<meta property=\"og:description\" content=\"We are pleased to announce the publication of a new article authored by Thilo Pollmeier, Mirko Hirschmann, and Christian Fisch in Business Strategy and\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.uni.lu\/snt-en\/news\/new-publication-global-diffusion-of-b-corp-certification\/\" \/>\n<meta property=\"og:site_name\" content=\"SnT EN\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T08:23:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.uni.lu\/wp-content\/uploads\/sites\/5\/2026\/03\/09163028\/Unknown.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1936\" \/>\n\t<meta property=\"og:image:height\" content=\"1125\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.uni.lu\/snt-en\/news\/new-publication-global-diffusion-of-b-corp-certification\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.uni.lu\/snt-en\/news\/new-publication-global-diffusion-of-b-corp-certification\/\"},\"author\":{\"name\":\"thilopollmeier\",\"@id\":\"https:\/\/www.uni.lu\/snt-en\/#\/schema\/person\/f1be41a3b98084e65f3b2053c590c73f\"},\"headline\":\"New publication: Global diffusion of B Corp certification\",\"datePublished\":\"2026-03-09T15:17:00+00:00\",\"dateModified\":\"2026-04-14T08:23:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.uni.lu\/snt-en\/news\/new-publication-global-diffusion-of-b-corp-certification\/\"},\"wordCount\":238,\"publisher\":{\"@id\":\"https:\/\/www.uni.lu\/snt-en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.uni.lu\/snt-en\/news\/new-publication-global-diffusion-of-b-corp-certification\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.uni.lu\/wp-content\/uploads\/sites\/5\/2026\/03\/09163028\/Unknown.jpeg\",\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.uni.lu\/snt-en\/news\/new-publication-global-diffusion-of-b-corp-certification\/\",\"url\":\"https:\/\/www.uni.lu\/snt-en\/news\/new-publication-global-diffusion-of-b-corp-certification\/\",\"name\":\"New publication: Global diffusion of B Corp certification - SnT news I University of Luxembourg\",\"isPartOf\":{\"@id\":\"https:\/\/www.uni.lu\/snt-en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.uni.lu\/snt-en\/news\/new-publication-global-diffusion-of-b-corp-certification\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.uni.lu\/snt-en\/news\/new-publication-global-diffusion-of-b-corp-certification\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.uni.lu\/wp-content\/uploads\/sites\/5\/2026\/03\/09163028\/Unknown.jpeg\",\"datePublished\":\"2026-03-09T15:17:00+00:00\",\"dateModified\":\"2026-04-14T08:23:55+00:00\",\"description\":\"We are pleased to announce the publication of a new article authored by Thilo Pollmeier, Mirko Hirschmann, and Christian Fisch in Business Strategy and\",\"breadcrumb\":{\"@id\":\"https:\/\/www.uni.lu\/snt-en\/news\/new-publication-global-diffusion-of-b-corp-certification\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.uni.lu\/snt-en\/news\/new-publication-global-diffusion-of-b-corp-certification\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.uni.lu\/snt-en\/news\/new-publication-global-diffusion-of-b-corp-certification\/#primaryimage\",\"url\":\"https:\/\/www.uni.lu\/wp-content\/uploads\/sites\/5\/2026\/03\/09163028\/Unknown.jpeg\",\"contentUrl\":\"https:\/\/www.uni.lu\/wp-content\/uploads\/sites\/5\/2026\/03\/09163028\/Unknown.jpeg\",\"width\":1936,\"height\":1125,\"caption\":\"Screenshot\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.uni.lu\/snt-en\/news\/new-publication-global-diffusion-of-b-corp-certification\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.uni.lu\/en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Interdisciplinary Centre for Security, Reliability and Trust (SnT)\",\"item\":\"https:\/\/www.uni.lu\/snt-en\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"News\",\"item\":\"https:\/\/www.uni.lu\/snt-en\/news\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"New publication: Global diffusion of B Corp certification\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.uni.lu\/snt-en\/#website\",\"url\":\"https:\/\/www.uni.lu\/snt-en\/\",\"name\":\"SnT\",\"description\":\"Interdisciplinary Centre for Security, Reliability and Trust I Uni.lu\",\"publisher\":{\"@id\":\"https:\/\/www.uni.lu\/snt-en\/#organization\"},\"alternateName\":\"Interdisciplinary Centre for Security, Reliability and Trust I University of Luxembourg\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.uni.lu\/snt-en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.uni.lu\/snt-en\/#organization\",\"name\":\"SnT - University of Luxembourg I Uni.lu\",\"alternateName\":\"Interdisciplinary Centre for Security, Reliability and Trust\",\"url\":\"https:\/\/www.uni.lu\/snt-en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.uni.lu\/snt-en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.uni.lu\/wp-content\/uploads\/sites\/5\/2026\/03\/03112604\/SNT_SM-Profile_1600x1600px-scaled.jpg\",\"contentUrl\":\"https:\/\/www.uni.lu\/wp-content\/uploads\/sites\/5\/2026\/03\/03112604\/SNT_SM-Profile_1600x1600px-scaled.jpg\",\"width\":2560,\"height\":2560,\"caption\":\"SnT - University of Luxembourg I Uni.lu\"},\"image\":{\"@id\":\"https:\/\/www.uni.lu\/snt-en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/school\/snt-lu\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.uni.lu\/snt-en\/#\/schema\/person\/f1be41a3b98084e65f3b2053c590c73f\",\"name\":\"thilopollmeier\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.uni.lu\/snt-en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/dad10dd90e0f087056237c9f3714e849?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/dad10dd90e0f087056237c9f3714e849?s=96&d=mm&r=g\",\"caption\":\"thilopollmeier\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"New publication: Global diffusion of B Corp certification - SnT news I University of Luxembourg","description":"We are pleased to announce the publication of a new article authored by Thilo Pollmeier, Mirko Hirschmann, and Christian Fisch in Business Strategy and","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.uni.lu\/snt-en\/news\/new-publication-global-diffusion-of-b-corp-certification\/","og_locale":"en_GB","og_type":"article","og_title":"New publication: Global diffusion of B Corp certification","og_description":"We are pleased to announce the publication of a new article authored by Thilo Pollmeier, Mirko Hirschmann, and Christian Fisch in Business Strategy and","og_url":"https:\/\/www.uni.lu\/snt-en\/news\/new-publication-global-diffusion-of-b-corp-certification\/","og_site_name":"SnT EN","article_modified_time":"2026-04-14T08:23:55+00:00","og_image":[{"width":1936,"height":1125,"url":"https:\/\/www.uni.lu\/wp-content\/uploads\/sites\/5\/2026\/03\/09163028\/Unknown.jpeg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.uni.lu\/snt-en\/news\/new-publication-global-diffusion-of-b-corp-certification\/#article","isPartOf":{"@id":"https:\/\/www.uni.lu\/snt-en\/news\/new-publication-global-diffusion-of-b-corp-certification\/"},"author":{"name":"thilopollmeier","@id":"https:\/\/www.uni.lu\/snt-en\/#\/schema\/person\/f1be41a3b98084e65f3b2053c590c73f"},"headline":"New publication: Global diffusion of B Corp certification","datePublished":"2026-03-09T15:17:00+00:00","dateModified":"2026-04-14T08:23:55+00:00","mainEntityOfPage":{"@id":"https:\/\/www.uni.lu\/snt-en\/news\/new-publication-global-diffusion-of-b-corp-certification\/"},"wordCount":238,"publisher":{"@id":"https:\/\/www.uni.lu\/snt-en\/#organization"},"image":{"@id":"https:\/\/www.uni.lu\/snt-en\/news\/new-publication-global-diffusion-of-b-corp-certification\/#primaryimage"},"thumbnailUrl":"https:\/\/www.uni.lu\/wp-content\/uploads\/sites\/5\/2026\/03\/09163028\/Unknown.jpeg","inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.uni.lu\/snt-en\/news\/new-publication-global-diffusion-of-b-corp-certification\/","url":"https:\/\/www.uni.lu\/snt-en\/news\/new-publication-global-diffusion-of-b-corp-certification\/","name":"New publication: Global diffusion of B Corp certification - SnT news I University of Luxembourg","isPartOf":{"@id":"https:\/\/www.uni.lu\/snt-en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.uni.lu\/snt-en\/news\/new-publication-global-diffusion-of-b-corp-certification\/#primaryimage"},"image":{"@id":"https:\/\/www.uni.lu\/snt-en\/news\/new-publication-global-diffusion-of-b-corp-certification\/#primaryimage"},"thumbnailUrl":"https:\/\/www.uni.lu\/wp-content\/uploads\/sites\/5\/2026\/03\/09163028\/Unknown.jpeg","datePublished":"2026-03-09T15:17:00+00:00","dateModified":"2026-04-14T08:23:55+00:00","description":"We are pleased to announce the publication of a new article authored by Thilo Pollmeier, Mirko Hirschmann, and Christian Fisch in Business Strategy and","breadcrumb":{"@id":"https:\/\/www.uni.lu\/snt-en\/news\/new-publication-global-diffusion-of-b-corp-certification\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.uni.lu\/snt-en\/news\/new-publication-global-diffusion-of-b-corp-certification\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.uni.lu\/snt-en\/news\/new-publication-global-diffusion-of-b-corp-certification\/#primaryimage","url":"https:\/\/www.uni.lu\/wp-content\/uploads\/sites\/5\/2026\/03\/09163028\/Unknown.jpeg","contentUrl":"https:\/\/www.uni.lu\/wp-content\/uploads\/sites\/5\/2026\/03\/09163028\/Unknown.jpeg","width":1936,"height":1125,"caption":"Screenshot"},{"@type":"BreadcrumbList","@id":"https:\/\/www.uni.lu\/snt-en\/news\/new-publication-global-diffusion-of-b-corp-certification\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.uni.lu\/en"},{"@type":"ListItem","position":2,"name":"Interdisciplinary Centre for Security, Reliability and Trust (SnT)","item":"https:\/\/www.uni.lu\/snt-en\/"},{"@type":"ListItem","position":3,"name":"News","item":"https:\/\/www.uni.lu\/snt-en\/news\/"},{"@type":"ListItem","position":4,"name":"New publication: Global diffusion of B Corp certification"}]},{"@type":"WebSite","@id":"https:\/\/www.uni.lu\/snt-en\/#website","url":"https:\/\/www.uni.lu\/snt-en\/","name":"SnT","description":"Interdisciplinary Centre for Security, Reliability and Trust I Uni.lu","publisher":{"@id":"https:\/\/www.uni.lu\/snt-en\/#organization"},"alternateName":"Interdisciplinary Centre for Security, Reliability and Trust I University of Luxembourg","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.uni.lu\/snt-en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.uni.lu\/snt-en\/#organization","name":"SnT - University of Luxembourg I Uni.lu","alternateName":"Interdisciplinary Centre for Security, Reliability and Trust","url":"https:\/\/www.uni.lu\/snt-en\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.uni.lu\/snt-en\/#\/schema\/logo\/image\/","url":"https:\/\/www.uni.lu\/wp-content\/uploads\/sites\/5\/2026\/03\/03112604\/SNT_SM-Profile_1600x1600px-scaled.jpg","contentUrl":"https:\/\/www.uni.lu\/wp-content\/uploads\/sites\/5\/2026\/03\/03112604\/SNT_SM-Profile_1600x1600px-scaled.jpg","width":2560,"height":2560,"caption":"SnT - University of Luxembourg I Uni.lu"},"image":{"@id":"https:\/\/www.uni.lu\/snt-en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/school\/snt-lu\/"]},{"@type":"Person","@id":"https:\/\/www.uni.lu\/snt-en\/#\/schema\/person\/f1be41a3b98084e65f3b2053c590c73f","name":"thilopollmeier","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.uni.lu\/snt-en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/dad10dd90e0f087056237c9f3714e849?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dad10dd90e0f087056237c9f3714e849?s=96&d=mm&r=g","caption":"thilopollmeier"}}]}},"blog_id":5,"_links":{"self":[{"href":"https:\/\/www.uni.lu\/snt-en\/wp-json\/wp\/v2\/news\/21183"}],"collection":[{"href":"https:\/\/www.uni.lu\/snt-en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.uni.lu\/snt-en\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.uni.lu\/snt-en\/wp-json\/wp\/v2\/users\/354"}],"version-history":[{"count":3,"href":"https:\/\/www.uni.lu\/snt-en\/wp-json\/wp\/v2\/news\/21183\/revisions"}],"predecessor-version":[{"id":21188,"href":"https:\/\/www.uni.lu\/snt-en\/wp-json\/wp\/v2\/news\/21183\/revisions\/21188"}],"wp:authorship":[{"embeddable":true,"href":"https:\/\/www.uni.lu\/snt-en\/wp-json\/wp\/v2\/users\/354"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uni.lu\/snt-en\/wp-json\/wp\/v2\/media\/21190"}],"wp:attachment":[{"href":"https:\/\/www.uni.lu\/snt-en\/wp-json\/wp\/v2\/media?parent=21183"}],"wp:term":[{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/www.uni.lu\/snt-en\/wp-json\/wp\/v2\/news-category?post=21183"},{"taxonomy":"news-topic","embeddable":true,"href":"https:\/\/www.uni.lu\/snt-en\/wp-json\/wp\/v2\/news-topic?post=21183"},{"taxonomy":"organisation","embeddable":true,"href":"https:\/\/www.uni.lu\/snt-en\/wp-json\/wp\/v2\/organisation?post=21183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}