{"id":12937,"date":"2024-11-04T12:20:10","date_gmt":"2024-11-04T11:20:10","guid":{"rendered":"https:\/\/www.uni.lu\/fr\/?post_type=news&p=12937"},"modified":"2024-11-04T12:27:23","modified_gmt":"2024-11-04T11:27:23","slug":"astartelux-jewellery-du-concept-a-la-boutique-centrale-en-4-ans","status":"publish","type":"news","link":"https:\/\/www.uni.lu\/fr\/news\/astartelux-jewellery-du-concept-a-la-boutique-centrale-en-4-ans\/","title":{"rendered":"Astartelux Jewellery, du concept \u00e0 la boutique centrale en 4 ans"},"content":{"rendered":"\n
\n

En 2020, Yasser Dallal s\u2019est lanc\u00e9 dans l\u2019entrepreneuriat pour cr\u00e9er Astartelux : une startup de joaillerie unique, \u00e9thique et durable, aujourd\u2019hui situ\u00e9e au c\u0153ur de la ville de Luxembourg. Son concept de cr\u00e9ation de pi\u00e8ces avec une histoire s\u00e9duit tout en s\u2019alignant sur les d\u00e9fis contemporains des entrepreneurs aujourd\u2019hui.<\/p>\n\n\n\n

Dipl\u00f4m\u00e9 du Master in entreprenurship and innovation, Yasser est le directeur cr\u00e9atif et fondateur d\u2019Astartelux Jewellery. Ing\u00e9nieur en transport maritime \u00e0 l\u2019origine, il parle de son inspiration dans la fabrication et la conception de bijoux et de sa motivation \u00e0 cr\u00e9er une entreprise durable.<\/p>\n\n\n\n

Avant de s\u2019installer au Luxembourg avec sa famille en 2018, il a fait du b\u00e9n\u00e9volat pendant pr\u00e8s de dix ans, se consacrant \u00e0 des efforts humanitaires, \u00e9ducatifs et de consolidation de la paix dans des zones de conflit \u00e0 travers la M\u00e9diterran\u00e9e. Au Luxembourg, il int\u00e8gre un monde et un \u00e9cosyst\u00e8me tr\u00e8s diff\u00e9rents, qu\u2019il a \u00e9tudi\u00e9s attentivement avant de se lancer dans son parcours entrepreneurial.<\/p>\n\n\n\n

Le Master ainsi que le programme d\u2019incubation et d\u2019entrepreneuriat<\/a> de l\u2019Universit\u00e9 lui ont offert une mine d\u2019informations et de feuilles de route pour lancer et financer une nouvelle entreprise, mais aussi des contacts pr\u00e9cieux avec des professeurs et des experts du monde des affaires. \u00ab Pendant trois ans, j\u2019ai travaill\u00e9 avec l\u2019Universit\u00e9 pour d\u00e9velopper cette id\u00e9e : cr\u00e9er une marque de bijoux durable et unique, dans le respect de la nature et de l\u2019\u00e9conomie circulaire. <\/em>\u00bb<\/p>\n\n\n\n

Yasser a \u00e9galement explor\u00e9 l\u2019\u00e9cosyst\u00e8me entrepreneurial luxembourgeois en participant \u00e0 des march\u00e9s publics en s\u2019engageant aupr\u00e8s de clients, afin d\u2019identifier les lacunes du march\u00e9. En am\u00e9liorant constamment sa compr\u00e9hension des demandes et des d\u00e9sirs des clients, il a affin\u00e9 son concept commercial. \u00ab Un professeur m\u2019a conseill\u00e9 d\u2019utiliser \u00ab ce que vous avez d\u00e9j\u00e0 entre les mains<\/em> \u00bb pour ajouter de la valeur. J\u2019ai utilis\u00e9 ma passion pour l\u2019artisanat pour cr\u00e9er des bijoux uniques. \u00bb<\/p>\n\n\n\n

S\u2019aligner sur les exigences actuelles en mati\u00e8re de pratiques durables<\/strong><\/p>\n\n\n\n

La durabilit\u00e9 a toujours \u00e9t\u00e9 une priorit\u00e9 pour Yasser. Il a \u00e9t\u00e9 l\u2019un des signataires des objectifs de d\u00e9veloppement durable en 2015, lorsque les chefs d\u2019\u00c9tat et de gouvernement, les hauts fonctionnaires des Nations unies et les repr\u00e9sentants de la soci\u00e9t\u00e9 civile ont adopt\u00e9 les objectifs de d\u00e9veloppement durable (ODD), con\u00e7us avec la participation active de l\u2019UNESCO. \u00ab J\u2019essaie de faire en sorte que chaque \u00e9tape de cette entreprise soit aussi durable que possible. Astartelux est \u00e9galement le premier membre luxembourgeois du Responsible Jewellery Council (RJC) et du label \u00ab Fair-mined gold \u00bb. Par ailleurs, toutes les pierres pr\u00e9cieuses et tous les diamants utilis\u00e9s dans nos bijoux proviennent de sources \u00e9thiques, de fournisseurs qui respectent les pratiques sans conflit et socialement responsables <\/em>\u00bb.<\/p>\n\n\n\n

Non content de suivre les tendances, Yasser a voulu cr\u00e9er une nouvelle cat\u00e9gorie : des bijoux de luxe abordables et responsables, utilisant des m\u00e9taux pr\u00e9cieux issus de l\u2019extraction \u00e9quitable ou recycl\u00e9s. Les clients peuvent faire fabriquer des pi\u00e8ces sur mesure en fonction de leur budget ou faire recycler leurs anciens bijoux en or et en argent pour en faire des pi\u00e8ces nouvelles qu\u2019ils aiment porter aujourd\u2019hui. Son concept de cr\u00e9ation de pi\u00e8ces significatives avec une histoire a \u00e9t\u00e9 couronn\u00e9 de succ\u00e8s, notamment parce qu\u2019il a \u00e9t\u00e9 s\u00e9lectionn\u00e9 pour un magasin \u00e9ph\u00e9m\u00e8re parmi plus de 100 candidats.<\/p>\n\n\n\n

Un avenir radieux<\/strong><\/p>\n\n\n\n

En ce qui concerne ses projets futurs, l\u2019un d\u2019entre eux consiste \u00e0 associer la technologie blockchain \u00e0 chaque produit individuel, de sorte que chaque partie des pi\u00e8ces soit transparente, rendant le processus tra\u00e7able de l\u2019exploitation mini\u00e8re \u00e0 la production et jusqu\u2019au point de vente. Les clients pourront ainsi prendre connaissance de ces d\u00e9tails concernant chaque pi\u00e8ce. Il a pr\u00e9cis\u00e9 qu\u2019il souhaitait le faire en collaboration avec l\u2019Universit\u00e9, notamment avec une \u00e9quipe de sp\u00e9cialistes de la technologie blockchain. C\u2019est le projet \u00e0 venir en plus de son objectif d\u2019exporter en Asie et aux \u00c9tats-Unis. \u00c9tant une marque luxembourgeoise brevet\u00e9e, Yasser souhaite inspirer d\u2019autres producteurs et startups locaux \u00e0 vendre \u00e0 l\u2019international tout en se concentrant sur des principes durables. En outre, Astartelux reverse 10 % de ses b\u00e9n\u00e9fices \u00e0 des programmes \u00e9ducatifs destin\u00e9s aux enfants d\u00e9favoris\u00e9s des r\u00e9gions m\u00e9diterran\u00e9ennes.<\/p>\n\n\n\n

Vous pouvez trouver AstarteLux<\/a> au 1 Grand Rue \u00e0 Luxembourg.<\/p>\n\n\n

\n \n\"Copyright:

\n Copyright: AstarteLux <\/p>\n <\/figure>\n\n\n

\n \n
\n
\n

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      En 2020, Yasser Dallal s’est lanc\u00e9 dans une aventure entrepreneuriale pour cr\u00e9er Astartelux : une startup de joaillerie unique, \u00e9thique et durable, aujourd’hui situ\u00e9e au c\u0153ur de la ville de Luxembourg. 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