{"id":1733,"date":"2022-05-04T15:02:30","date_gmt":"2022-05-04T13:02:30","guid":{"rendered":"https:\/\/www.uni.lu\/fdef-fr\/events\/research-economic-seminar-the-effect-of-trademark-breadth-on-ipo-valuation-and-post-ipo-performance-an-empirical-investigation-of-1510-european-ipos\/"},"modified":"2022-05-04T15:02:30","modified_gmt":"2022-05-04T13:02:30","slug":"research-economic-seminar-the-effect-of-trademark-breadth-on-ipo-valuation-and-post-ipo-performance-an-empirical-investigation-of-1510-european-ipos","status":"publish","type":"events","link":"https:\/\/www.uni.lu\/fdef-fr\/events\/research-economic-seminar-the-effect-of-trademark-breadth-on-ipo-valuation-and-post-ipo-performance-an-empirical-investigation-of-1510-european-ipos\/","title":{"rendered":"Research Economic Seminar: The effect of trademark breadth on IPO valuation and post-IPO performance: an empirical investigation of 1,510 European IPOs"},"content":{"rendered":"

Trademarks differ in breadth and can cover a wide range of categories of goods and services. We draw on real options theory and argue that greater trademark breadth constitutes a valuable real option that is associated with higher firm valuation and performance. We analyze a sample of 1,510 firms that went public in Europe between 2002 and 2015 and find a positive effect of trademark breadth on initial public offering (IPO) valuation and post-IPO performance. We also implement a contingency analysis to contrast real options and signaling theory and find stronger support for the real options mechanism, as the effect of trademark breadth is stronger for service-intensive and diversified firms.<\/p>

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AbstractTrademarks differ in breadth and can cover a wide range of categories of goods and services. We draw on real options theory and argue that greater trademark breadth constitutes a valuable real option that is associated with higher firm valuation and performance. We analyze a sample of 1,510 firms that went public in Europe between 2002 and 2015 and find a positive effect of trademark breadth on initial public offering (IPO) valuation and post-IPO performance. We also implement a contingency analysis to contrast real options and signaling theory and find stronger support for the real options mechanism, as the effect of trademark breadth is stronger for service-intensive and diversified firms.Christian Fisch is\u00a0Associate Professor for Business Economics and Entrepreneurship\u00a0with a focus on the space sector at the Interdisciplinary Centre for Security, Reliability, and Trust (SnT), University of Luxembourg. Prof. Fisch received a Master\u2019s degree in business administration from Trier University (DE) in 2012. After that, he received a Ph.D. degree from the Erasmus Research Institute of Management (ERIM) at Erasmus University Rotterdam (NL) in 2016. He received his habilitation from Trier University in 2020 for the thesis \u201cEssays on new and established types of entrepreneurial finance\u201d and joined SnT in February 2022. As head of SnT\u2019s research group for\u00a0Entrepreneurship, Innovation, and New Technology (EINT), Prof. Fisch’s\u00a0research\u00a0focuses on entrepreneurship and innovation management and his research topics are diverse. In the area of entrepreneurship, his research focuses on the financing, growth, success, and failure of start-up companies, the creation and development of young technology companies, digital transformation, sustainable entrepreneurship, and space entrepreneurship. In the area of innovation, he assesses intellectual property (e.g., patents and trademarks), innovation strategy, sustainable innovation, and innovation in the space sector. His research is predominantly quantitative-empirical and I am particularly interested in interdisciplinary research projects that combine innovative data and analytical methods. Prof. Fisch’s research was published in the leading journals in entrepreneurship and innovation research (e.g., Journal of Business Venturing, Research Policy). He regularly participates in international conferences and cooperates with researchers from all over the world. Moreover, he strives to create impactful research and his research has received worldwide press coverage.<\/p>\n","protected":false},"author":0,"featured_media":1734,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"featured_image_focal_point":[],"show_featured_caption":false,"ulux_newsletter_groups":"","uluxPostTitle":"","uluxPrePostTitle":"","_trash_the_other_posts":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"event_start_date":"2022-05-31 13:00:00","event_end_date":"2022-05-31 14:00:00","event_speaker_name":"Christian Fisch, SnT, Universit\u00e9 du Luxembourg","event_speaker_link":"","event_is_online":false,"event_location":"Participation by invitation\r\n","event_street":"","event_location_link":"","event_zip_code":"","event_city":"","event_country":"LU"},"events-topic":[298],"events-type":[],"organisation":[137],"authorship":[],"acf":[],"yoast_head":"\nResearch Economic Seminar: The effect of trademark breadth on IPO valuation and post-IPO performance: an empirical investigation of 1,510 European IPOs - FDEF I Uni.lu<\/title>\n<meta name=\"description\" content=\"AbstractTrademarks differ in breadth and can cover a wide range of categories of goods and services. 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After that, he received a Ph.D. degree from the Erasmus Research Institute of Management (ERIM) at Erasmus University Rotterdam (NL) in 2016. He received his habilitation from Trier University in 2020 for the thesis \u201cEssays on new and established types of entrepreneurial finance\u201d and joined SnT in February 2022. As head of SnT\u2019s research group for\u00a0Entrepreneurship, Innovation, and New Technology (EINT), Prof. Fisch's\u00a0research\u00a0focuses on entrepreneurship and innovation management and his research topics are diverse. In the area of entrepreneurship, his research focuses on the financing, growth, success, and failure of start-up companies, the creation and development of young technology companies, digital transformation, sustainable entrepreneurship, and space entrepreneurship. In the area of innovation, he assesses intellectual property (e.g., patents and trademarks), innovation strategy, sustainable innovation, and innovation in the space sector. His research is predominantly quantitative-empirical and I am particularly interested in interdisciplinary research projects that combine innovative data and analytical methods. Prof. Fisch's research was published in the leading journals in entrepreneurship and innovation research (e.g., Journal of Business Venturing, Research Policy). He regularly participates in international conferences and cooperates with researchers from all over the world. Moreover, he strives to create impactful research and his research has received worldwide press coverage.","breadcrumb":{"@id":"https:\/\/www.uni.lu\/fdef-fr\/events\/research-economic-seminar-the-effect-of-trademark-breadth-on-ipo-valuation-and-post-ipo-performance-an-empirical-investigation-of-1510-european-ipos\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.uni.lu\/fdef-fr\/events\/research-economic-seminar-the-effect-of-trademark-breadth-on-ipo-valuation-and-post-ipo-performance-an-empirical-investigation-of-1510-european-ipos\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.uni.lu\/fdef-fr\/events\/research-economic-seminar-the-effect-of-trademark-breadth-on-ipo-valuation-and-post-ipo-performance-an-empirical-investigation-of-1510-european-ipos\/#primaryimage","url":"https:\/\/www.uni.lu\/wp-content\/uploads\/sites\/18\/2022\/05\/default-1.jpg","contentUrl":"https:\/\/www.uni.lu\/wp-content\/uploads\/sites\/18\/2022\/05\/default-1.jpg","width":1500,"height":1125},{"@type":"BreadcrumbList","@id":"https:\/\/www.uni.lu\/fdef-fr\/events\/research-economic-seminar-the-effect-of-trademark-breadth-on-ipo-valuation-and-post-ipo-performance-an-empirical-investigation-of-1510-european-ipos\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.uni.lu\/fr"},{"@type":"ListItem","position":2,"name":"Facult\u00e9 de Droit, d\u2019\u00c9conomie et de Finance","item":"https:\/\/www.uni.lu\/fdef-fr\/"},{"@type":"ListItem","position":3,"name":"Events","item":"https:\/\/www.uni.lu\/fdef-fr\/events\/"},{"@type":"ListItem","position":4,"name":"Research Economic Seminar: The effect of trademark breadth on IPO valuation and post-IPO performance: an empirical investigation of 1,510 European IPOs"}]},{"@type":"WebSite","@id":"https:\/\/www.uni.lu\/fdef-fr\/#website","url":"https:\/\/www.uni.lu\/fdef-fr\/","name":"FDEF","description":"Facult\u00e9 de Droit, d\u2019\u00c9conomie et de Finance I Uni.lu","publisher":{"@id":"https:\/\/www.uni.lu\/fdef-fr\/#organization"},"alternateName":"Facult\u00e9 de Droit, d\u2019\u00c9conomie et de Finance I Universit\u00e9 du Luxembourg","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.uni.lu\/fdef-fr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.uni.lu\/fdef-fr\/#organization","name":"FDEF - Universit\u00e9 du Luxembourg I Uni.lu","alternateName":"Facult\u00e9 de Droit, d\u2019\u00c9conomie et de Finance","url":"https:\/\/www.uni.lu\/fdef-fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.uni.lu\/fdef-fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.uni.lu\/wp-content\/uploads\/sites\/18\/2026\/03\/03111953\/FDEF_SM-Profile_1600x1600px-scaled.jpg","contentUrl":"https:\/\/www.uni.lu\/wp-content\/uploads\/sites\/18\/2026\/03\/03111953\/FDEF_SM-Profile_1600x1600px-scaled.jpg","width":2560,"height":2560,"caption":"FDEF - Universit\u00e9 du Luxembourg I Uni.lu"},"image":{"@id":"https:\/\/www.uni.lu\/fdef-fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/uni.FDEF.lu","https:\/\/www.linkedin.com\/showcase\/fdef-uni-lu\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.uni.lu\/fdef-fr\/wp-json\/wp\/v2\/events\/1733"}],"collection":[{"href":"https:\/\/www.uni.lu\/fdef-fr\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/www.uni.lu\/fdef-fr\/wp-json\/wp\/v2\/types\/events"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uni.lu\/fdef-fr\/wp-json\/wp\/v2\/comments?post=1733"}],"version-history":[{"count":0,"href":"https:\/\/www.uni.lu\/fdef-fr\/wp-json\/wp\/v2\/events\/1733\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uni.lu\/fdef-fr\/wp-json\/wp\/v2\/media\/1734"}],"wp:attachment":[{"href":"https:\/\/www.uni.lu\/fdef-fr\/wp-json\/wp\/v2\/media?parent=1733"}],"wp:term":[{"taxonomy":"events-topic","embeddable":true,"href":"https:\/\/www.uni.lu\/fdef-fr\/wp-json\/wp\/v2\/events-topic?post=1733"},{"taxonomy":"events-type","embeddable":true,"href":"https:\/\/www.uni.lu\/fdef-fr\/wp-json\/wp\/v2\/events-type?post=1733"},{"taxonomy":"organisation","embeddable":true,"href":"https:\/\/www.uni.lu\/fdef-fr\/wp-json\/wp\/v2\/organisation?post=1733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}