{"id":712,"date":"2021-05-31T10:17:38","date_gmt":"2021-05-31T10:17:38","guid":{"rendered":"https:\/\/website.prod.unilu.spikeseed.cloud\/fdef-en\/news\/prof-roman-kraussl-gives-2021-global-art-market-outlook\/"},"modified":"2021-05-31T10:17:38","modified_gmt":"2021-05-31T10:17:38","slug":"prof-roman-kraussl-gives-2021-global-art-market-outlook","status":"publish","type":"news","link":"https:\/\/www.uni.lu\/fdef-en\/news\/prof-roman-kraussl-gives-2021-global-art-market-outlook\/","title":{"rendered":"Prof. Roman Kr\u00e4ussl gives 2021 global art market outlook"},"content":{"rendered":"

Each year, Professor Roman Kr\u00e4ussl, member of the Department of Finance and expert in alternative assets, authors the Manager Magazin\u2019s Kunstindex about the year\u2019s global art market trends. Listing the 50 most popular artists in the world by sales at auctions, Prof. Kr\u00e4ussl highlights upcoming artists as well as the evolving ways in which art is bought and sold.<\/p>

For 2021, a year marked by the effects of the COVID-19 pandemic, Prof. Kr\u00e4ussl focuses on the trend of using blockchain technology in digital art transactions. Citing the use of NFTs or \u201cnon-fungible tokens\u201d in the place of the traditional certificate of authenticity, Prof. Kr\u00e4ussl imagines a world in which digital art is bought and sold with cryptocurrencies such as Bitcoin. Gallery owners, says Prof. Kr\u00e4ussl, are eager to share in some of the wealth created by the rise of these alternative assets.<\/p>

Referring to up and coming 38-year-old 3D graphic artist Mike Winkelmann, alias \u2018Beeple\u2019, who recently sold a digital collage of 5000 works for 69 Million USD, Prof. Kr\u00e4ussl explains that Winkelmann\u2019s path to becoming a high-value artist is marked by his use of social media platforms such as Instagram to build his young and enthusiastic fanbase as well as a willingness to eschew traditional transactions and to embrace technology such as blockchain.<\/p>

Soon, artists such as Banksy (who is no. 17 on the Kunstindex), may even choose to use this payment and authentication technology to bypass the gallery\/auction house model altogether, predicts Prof. Kr\u00e4ussl. This model would allow artists to sell directly to buyers. However, as in any financial market, it is important to recognize speculative buying. Some collectors consider the NFT trend to be more hype than substance. With the recent spectacular crash of the value of Bitcoin, it\u2019s hard to argue any differently.<\/p>

Prof. Kr\u00e4ussl also looks back on 2020, a year where lockdown measures slowed buying and pushed action sales down 40% from the previous year. In 2021, collectors are now seeking something fresh. Although this trend was already beginning pre-pandemic, the waning popularity of Modernists and Impressionists such as Claude Monet is accelerating among buyers, explains Prof. Kr\u00e4ussl. Even traditional \u2018blue chip\u2019 artists such as Andy Warhol and Gerhard Richter are not rising in Prof. Kr\u00e4ussl\u2019s Kunstindex rankings. Rather, it\u2019s the new Internet-Pop artists such as Romanian Adrian Ghenie and Canadian Matthew Wong, without forgetting Beeple and Banksy, whose impressive sales at auction have fueled their meteoric rise in the 2021 index.\u00a0<\/p>

Read the original article, \u201cDas sind die wertvollsten Stars des globalen Kunstmarktes\u201d in Manager Magazin<\/a>. Prof. Kr\u00e4ussl also spoke to Der Spiegel<\/a> in March 2021 about the digital art market, NFTs and cryptocurrencies.<\/p><\/div><\/section>","protected":false},"excerpt":{"rendered":"

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Listing the 50 most popular artists in the world by sales at auctions, Prof. Kr\u00e4ussl highlights upcoming artists as well as the evolving ways in which art is bought and sold.<\/p>\n","protected":false},"author":0,"featured_media":713,"template":"","format":"standard","meta":{"featured_image_focal_point":[],"show_featured_caption":false,"ulux_newsletter_groups":"","uluxPostTitle":"","uluxPrePostTitle":"","_trash_the_other_posts":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false},"news-category":[4],"news-topic":[14],"organisation":[116,101],"authorship":[],"acf":[],"yoast_head":"\nProf. Roman Kr\u00e4ussl gives 2021 global art market outlook - FDEF news I University of Luxembourg<\/title>\n<meta name=\"description\" content=\"Each year, Professor Roman Kr\u00e4ussl, member of the Department of Finance and expert in alternative assets, authors the Manager Magazin\u2019s Kunstindex about the year\u2019s global art market trends. 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