{"id":23472,"date":"2026-02-10T16:43:48","date_gmt":"2026-02-10T15:43:48","guid":{"rendered":"https:\/\/www.uni.lu\/fdef-en\/?post_type=events&#038;p=23472"},"modified":"2026-02-10T16:43:49","modified_gmt":"2026-02-10T15:43:49","slug":"dem-lunch-seminar-lijue-lu-neoma-business-school-fr","status":"publish","type":"events","link":"https:\/\/www.uni.lu\/fdef-en\/events\/dem-lunch-seminar-lijue-lu-neoma-business-school-fr\/","title":{"rendered":"DEM Lunch Seminar: Lijue LU, NEOMA Business School, FR"},"content":{"rendered":"\n<section class=\"wp-block-unilux-blocks-free-section section\"><div class=\"container xl:max-w-screen-xl\">\n<p><\/p>\n\n\n\n<ul class=\"wp-block-unilux-blocks-custom-buttons btn-list\"><li class=\"wp-block-unilux-blocks-custom-button\"    aria-disabled=\"false\"\n    >\n    <a\n        role=\"link\"\n        aria-disabled=\"false\"\n                    href=\"https:\/\/www.eventbrite.co.uk\/e\/dem-lunch-seminar-lijue-lu-neoma-business-school-fr-registration-1982778637279?aff=oddtdtcreator\"\n                target=\"_self\"\n        class=\"btn btn--primary\"\n            >Register<\/a>\n<\/li>\n\n\n<li class=\"wp-block-unilux-blocks-custom-button\"    aria-disabled=\"false\"\n    >\n    <a\n        role=\"link\"\n        aria-disabled=\"false\"\n                    href=\"https:\/\/www.uni.lu\/fdef-en\/calendar?post_type=events&#038;p=23472&#038;calendar\"\n                target=\"_self\"\n        class=\"btn btn--secondary\"\n            >Add to calendar<\/a>\n<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Dynamic Promotion Planning in Live Streaming Commerce<\/strong><\/p>\n\n\n\n<p><strong>Abstract<\/strong><\/p>\n\n\n\n<p>We study a promotion-planning problem in the context of live streaming commerce. Consumers\u2019 purchasing decisions are influenced not only by current prices but also by their reference price, shaped by past promotions. We formulate a dynamic game between a brand and an influencer: the brand, acting as the leader, chooses the retail price and visibility investment to attract viewers, while the influencer, as the follower, sets the discount rate during promotions. The problem is formulated as an impulse control model, where promotions can boost short-term demand but gradually lower consumers\u2019 reference price over time. Using numerical simulations, we investigate how the number of live-stream events, the size of the influencer\u2019s fan base, base demand, price sensitivity, and the strength of reference-price effects shape optimal discount and visibility decisions.<\/p>\n\n\n\n<p><strong>About the speaker<\/strong><\/p>\n\n\n\n<p>Lijue LU is an Assistant Professor in the Information Systems, Supply Chain Management &amp; Decision Support department at NEOMA Business School. Her research lies at the intersection of decision science, operations management, supply chain management, and marketing. She focuses on strategic interactions and coordination in supply chains, with particular interests in advertising and pricing decisions, as well as sustainability and resilience issues. A significant part of her work uses dynamic game-theoretic models and studies decision-making under uncertainty. Her research has been presented at international conferences and published in journals such as the European Journal of Operational Research, the International Journal of Production Economics, and the Journal of the Operational Research Society.<\/p>\n\n\n\n<p><strong>Language<\/strong><\/p>\n\n\n\n<p>English<\/p>\n\n\n\n<p>This is a free seminar. Registration is mandatory.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"wp-block-dev4-reusable-blocks-image  object-fit--scale-down\">\n    \n<img decoding=\"async\" class=\"wp-block-image unilux-custom-image-block\"\n                alt=\"FNR_LOGO\"\n            src=\"https:\/\/www.uni.lu\/wp-content\/uploads\/sites\/3\/2025\/06\/18105657\/FNR_LOGO.png\"\n                srcset=\"https:\/\/www.uni.lu\/wp-content\/uploads\/sites\/3\/2025\/06\/18105657\/FNR_LOGO-300x50.png 300w, https:\/\/www.uni.lu\/wp-content\/uploads\/sites\/3\/2025\/06\/18105657\/FNR_LOGO-1024x172.png 1024w, https:\/\/www.uni.lu\/wp-content\/uploads\/sites\/3\/2025\/06\/18105657\/FNR_LOGO-768x129.png 768w, https:\/\/www.uni.lu\/wp-content\/uploads\/sites\/3\/2025\/06\/18105657\/FNR_LOGO-1536x258.png 1536w, https:\/\/www.uni.lu\/wp-content\/uploads\/sites\/3\/2025\/06\/18105657\/FNR_LOGO-2048x344.png 2048w\"\n                style=\"object-position: 50.00% 50.00%; font-family: &quot;object-fit: scale-down; object-position: 50.00% 50.00%;&quot;; aspect-ratio: 16\/9; object-fit: scale-down; width: 75%;\"\n        loading=\"lazy\"\n\/>    <\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><br><br><\/p>\n\n\n\n<p>Supported by the Fond National de la Recherche,<br>Luxembourg (19441346)<\/p>\n<\/div>\n<\/div>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":413,"featured_media":10247,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"featured_image_focal_point":[],"show_featured_caption":false,"ulux_newsletter_groups":"","uluxPostTitle":"","uluxPrePostTitle":"","_trash_the_other_posts":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"event_start_date":"2026-05-06 13:00:00","event_end_date":"2026-05-06 14:00:00","event_speaker_name":"LU Lijue","event_speaker_link":"https:\/\/neoma-bs.fr\/professeurs\/lu-lijue","event_is_online":false,"event_location":"Universit\u00e9 du Luxembourg \u2013 Campus Weicker - room A401","event_street":"4, rue Alphonse Weicker Room A401","event_location_link":"https:\/\/www.uni.lu\/en\/about\/campuses\/weicker-building\/","event_zip_code":"L-2721","event_city":"Luxembourg","event_country":"Luxembourg"},"events-topic":[298],"events-type":[323,322,315],"organisation":[138,101],"authorship":[413],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v22.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DEM Lunch Seminar: Lijue LU, NEOMA Business School, FR - FDEF events I Uni.lu<\/title>\n<meta name=\"description\" content=\"Dynamic Promotion Planning in Live Streaming Commerce Abstract We study a promotion-planning problem in the context of live streaming commerce. 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