{"id":18211,"date":"2025-01-30T15:09:53","date_gmt":"2025-01-30T14:09:53","guid":{"rendered":"https:\/\/www.uni.lu\/fdef-en\/?post_type=events&#038;p=18211"},"modified":"2025-01-30T15:10:39","modified_gmt":"2025-01-30T14:10:39","slug":"letz-talk-ip-trademark-distinctiveness-a-key-to-brand-awareness","status":"publish","type":"events","link":"https:\/\/www.uni.lu\/fdef-en\/events\/letz-talk-ip-trademark-distinctiveness-a-key-to-brand-awareness\/","title":{"rendered":"L\u00ebtz talk IP &#8211; Trademark distinctiveness: a key to brand awareness?"},"content":{"rendered":"\n<section class=\"wp-block-unilux-blocks-free-section section\"><div class=\"container xl:max-w-screen-xl\">\n<ul class=\"wp-block-unilux-blocks-custom-buttons btn-list\"><li class=\"wp-block-unilux-blocks-custom-button\"    aria-disabled=\"false\"\n    >\n    <a\n        role=\"link\"\n        aria-disabled=\"false\"\n                    href=\"https:\/\/www.eventbrite.com\/e\/letz-talk-ip-trademark-distinctiveness-a-key-to-brand-awareness-tickets-1227572495379?aff=oddtdtcreator\"\n                target=\"_blank\"\n        class=\"btn btn--primary\"\n            >Register<\/a>\n<\/li>\n\n\n<li class=\"wp-block-unilux-blocks-custom-button\"    aria-disabled=\"false\"\n    >\n    <a\n        role=\"link\"\n        aria-disabled=\"false\"\n                    href=\"https:\/\/www.uni.lu\/fdef-en\/events\/letz-talk-ip-trademark-distinctiveness-a-key-to-brand-awareness\/calendar\"\n                target=\"_self\"\n        class=\"btn btn--secondary\"\n            >Add to calendar<\/a>\n<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-unilux-blocks-spacer is-spacer-size-sm\"><\/div>\n\n\n<h4 class=\"has-text-align-left wp-block-unilux-blocks-heading\"        id=\"trademark-distinctiveness-a-key-to-brand-awareness\"\n    >\n<strong><strong>Trademark distinctiveness: a key to brand awareness?<\/strong><\/strong><\/h4>\n\n\n\n<h4 class=\"has-text-align-left wp-block-unilux-blocks-heading\"        id=\"the-faculty-of-law-economics-and-finance-and-dla-piper-together-with-the-benelux-office-for-intellectual-property-and-aippi-luxembourg-are-delighted-to-invite-you-to-the-second-lecture-of-their-lec\"\n    >\n<strong>The Faculty of Law, Economics and Finance and DLA Piper, together with the Benelux Office for intellectual Property and AIPPI Luxembourg, <\/strong>are delighted to invite you to the second lecture of their lecture series \u201cL\u00ebtz talk IP!\u201d .<\/h4>\n\n\n\n<h5 class=\"has-text-align-left wp-block-unilux-blocks-heading\"        id=\"abstract\"\n    >\n<strong>Abstract<\/strong><\/h5>\n\n\n\n<p>What makes a trademark truly stand out, and how does it influence brand awareness? This conference dives into the heart of trademark distinctiveness, exploring critical topics such as acquiring distinctiveness through use, adapting trademarks beyond their registered forms, assessing the risk of confusion for weakly distinctive elements, and safeguarding well-known trademarks. Join leading experts from academia, the judiciary, and industry for an engaging discussion on the challenges and strategies in modern trademark law.<\/p>\n\n\n\n<p>The talk will be followed by a reception.<\/p>\n\n\n<div class=\"wp-block-unilux-blocks-spacer is-spacer-size-sm\"><\/div>\n\n\n<h5 class=\"has-text-align-left wp-block-unilux-blocks-heading\"        id=\"about-the-speakers\"\n    >\nAbout the speakers<\/h5>\n\n\n\n<p>Prof. Dr. Yann Basire, Director General, CEIPI, University of Strasbourg<\/p>\n\n\n\n<p>Eva Golmayo, Senior Counsel, Boston Consulting Group, Madrid<\/p>\n\n\n\n<p>Stefan Martin, Boards of Appeal, EUIPO, Alicante<\/p>\n\n\n<div class=\"wp-block-unilux-blocks-spacer is-spacer-size-sm\"><\/div>\n\n\n<h5 class=\"has-text-align-left wp-block-unilux-blocks-heading\"        id=\"language\"\n    >\n<strong>Language<\/strong><\/h5>\n\n\n\n<p>English. <\/p>\n\n\n\n<p>This is a free event. Registration is mandatory.<\/p>\n\n\n<div class=\"wp-block-unilux-blocks-spacer is-spacer-size-sm\"><\/div>\n\n\n<h5 class=\"has-text-align-left wp-block-unilux-blocks-heading\"        id=\"in-partnership-with\"\n    >\nIn partnership with<\/h5>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"wp-block-dev4-reusable-blocks-image  object-fit--contain\">\n    \n<img decoding=\"async\" class=\"wp-block-image unilux-custom-image-block\"\n                alt=\"\"\n            src=\"https:\/\/www.uni.lu\/wp-content\/uploads\/sites\/3\/2024\/11\/Logo_AIPPI_LU_RVB_0423_CC__002_-removebg-preview.png\"\n                srcset=\"https:\/\/www.uni.lu\/wp-content\/uploads\/sites\/3\/2024\/11\/Logo_AIPPI_LU_RVB_0423_CC__002_-removebg-preview-300x292.png 300w, https:\/\/www.uni.lu\/wp-content\/uploads\/sites\/3\/2024\/11\/Logo_AIPPI_LU_RVB_0423_CC__002_-removebg-preview.png 506w\"\n                style=\"object-position: 50.00% 50.00%; font-family: &quot;object-fit: contain; object-position: 50.00% 50.00%;&quot;; aspect-ratio: 16\/9; object-fit: contain; width: 100%;\"\n        loading=\"lazy\"\n\/>    <\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"wp-block-dev4-reusable-blocks-image  object-fit--contain\">\n    \n<img decoding=\"async\" class=\"wp-block-image unilux-custom-image-block\"\n                alt=\"\"\n            src=\"https:\/\/www.uni.lu\/wp-content\/uploads\/sites\/3\/2024\/11\/BOIP_LIGGEND_LOGO_EN_ONLINE-002.png\"\n                srcset=\"https:\/\/www.uni.lu\/wp-content\/uploads\/sites\/3\/2024\/11\/BOIP_LIGGEND_LOGO_EN_ONLINE-002-300x154.png 300w, https:\/\/www.uni.lu\/wp-content\/uploads\/sites\/3\/2024\/11\/BOIP_LIGGEND_LOGO_EN_ONLINE-002-768x395.png 768w, https:\/\/www.uni.lu\/wp-content\/uploads\/sites\/3\/2024\/11\/BOIP_LIGGEND_LOGO_EN_ONLINE-002.png 807w\"\n                style=\"object-position: 50.00% 50.00%; font-family: &quot;object-fit: contain; object-position: 50.00% 50.00%;&quot;; aspect-ratio: 16\/9; object-fit: contain; width: 100%;\"\n        loading=\"lazy\"\n\/>    <\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"wp-block-dev4-reusable-blocks-image  object-fit--contain\">\n    \n<img decoding=\"async\" class=\"wp-block-image unilux-custom-image-block\"\n                alt=\"\"\n            src=\"https:\/\/www.uni.lu\/wp-content\/uploads\/sites\/3\/2024\/11\/DLA_Piper_A4-US-Letter_Dark-Blue-002.png\"\n                srcset=\"https:\/\/www.uni.lu\/wp-content\/uploads\/sites\/3\/2024\/11\/DLA_Piper_A4-US-Letter_Dark-Blue-002-300x175.png 300w, https:\/\/www.uni.lu\/wp-content\/uploads\/sites\/3\/2024\/11\/DLA_Piper_A4-US-Letter_Dark-Blue-002-768x448.png 768w, https:\/\/www.uni.lu\/wp-content\/uploads\/sites\/3\/2024\/11\/DLA_Piper_A4-US-Letter_Dark-Blue-002.png 941w\"\n                style=\"object-position: 50.00% 50.00%; font-family: &quot;object-fit: contain; object-position: 50.00% 50.00%;&quot;; aspect-ratio: 16\/9; object-fit: contain; width: 100%;\"\n        loading=\"lazy\"\n\/>    <\/figure><\/div>\n<\/div>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":85,"featured_media":17203,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"featured_image_focal_point":[],"show_featured_caption":false,"ulux_newsletter_groups":"","uluxPostTitle":"","uluxPrePostTitle":"","_trash_the_other_posts":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"event_start_date":"2025-02-24 17:30:00","event_end_date":"2025-02-24 20:00:00","event_speaker_name":"","event_speaker_link":"","event_is_online":false,"event_location":"DLA Piper","event_street":"58 Bd Grande-Duchesse Charlotte","event_location_link":"","event_zip_code":"1330","event_city":"Luxembourg","event_country":"Luxembourg"},"events-topic":[305],"events-type":[317,323,322],"organisation":[104,101],"authorship":[85],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v22.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Clash of Sanctions and International Investment Agreements - FDEF I Uni.lu<\/title>\n<meta name=\"description\" content=\"What makes a trademark truly stand out, and how does it influence brand awareness? This conference dives into the heart of trademark distinctiveness,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.uni.lu\/fdef-en\/events\/letz-talk-ip-trademark-distinctiveness-a-key-to-brand-awareness\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u00ebtz talk IP - Trademark distinctiveness: a key to brand awareness?\" \/>\n<meta property=\"og:description\" content=\"What makes a trademark truly stand out, and how does it influence brand awareness? 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