Carmen Noguera has a journalist degree, followed by a DEA (post-graduate diploma of advanced studies) on EU and International Relations. With over 15 years of experience in Digital Marketing and Communications, she has worked in communication agencies, international organizations, and the private sector. During her career, Carmen has focused on developing marketing and communications strategies and has specialized in corporate e-reputation, digital footprint, Social Media Management, digital mentorship, and personal branding coaching. Always interested in the impact and evolution of digital media in society, Carmen will explore digitalization in Luxembourg, focusing on the user’s point of view as a PhD researcher. She will work on the thesis Digital cultures and their development in Luxembourg (the late 90s to the present day) and is involved in the A history of online virality (HIVI) project.